Barkin' Trees

Auckland marketing & copywriting · for SMEs

Make the right noise.
Get the right customers.

Thousands of people don’t just want what you sell, they need it. So why aren’t they coming?

I’m Diego. I mix ad-agency copywriting with MBA-grounded strategy to get Auckland SMEs found, noticed, remembered, and preferred.

Diego founder of Barking Trees in a business and marketing workshop
9+ years crafting work at
McCann
BBDO
Publicis
Words for brands like
Oreo
Maggi
Nescafé
What's in store for you

Four ways to get the right people barking back

Not sure which one you need? That’s fine. Start with a chat and I’ll point you at the right answer.

Business & Marketing Check-up

Find out why they're not coming

A marketing audit that tells you how your business is really being perceived, and exactly what to fix first.

Brand & Strategy

Bark up the right audience

MBA-level positioning and messaging so the right people hear the right thing about you. The strategy, minus the jargon.

Content with purpose

Words that pull their weight

Website, blogs, email and social copy written to a clear objective: attract, engage, and keep customers.

Campaign & Ads

Turn the volume all the way up

Launches, promos and paid media across digital, radio and TV. Let’s make every dollar of spend actually land.

A little bark from the founder

"No ChatABC or Claudio AI will take you far without the human spark and our reckless curiosity for trying new sh*t—just ask the folk who tried milk for the very first time."

Diego · Founder, copywriter + strategist
Strategy + creativity

Most consultancies pick a side. You get both.

You get the sharp copy of an ad agency and the cool head of a strategist, from the same person, on the same project.

Strategy that isn't guesswork

An MBA in Marketing behind every recommendation. You get decisions backed by positioning, audience and competitor thinking, not a hunch.

Craft from the big leagues

Nine years writing for global brands taught me how to make people stop, read, and remember. That craft now works for your business.

One person, senior attention

No account managers, no hand-offs to a junior. You talk to me, I do the work, you get the sharp end of both strategy and copy.

What clients say

"Not only is Diego's writing beautiful, witty, and engaging, but it's completely strategy-driven too."

Client feedback · Auckland
Ready to make some noise?

Your customers are out there. Let's go get their attention.

Book a free first chat. No pitch, no jargon, no obligation. Just a straight answer on where the noise is going quiet and how to turn it back up.